Lionel Martin strongly believed that the only way to sustain Aston Martin as a quality car brand is to ensure there is no compromise on quality. Quality and design should be well-balanced, and every single car should have its own uniqueness and charm.
Aston Martin marked its 100th birthday in 2013. For over a century it has remained a prime example of unparalleled brilliance. During the year of its hundredth anniversary, the company added several models to its production. Among them was the thrilling Rapide S, and the rich V12 Vantage S. The V12 Vantage became the quickest creation in Aston Martin’s history, bragging a top speed of 205mph.
Since 2015, Aston Martin has made efforts to increase its appeal to women as a luxury lifestyle brand. There is no doubt; Aston Martin is Britain’s most iconic sports car producer. It offers one of the most high-class and luxurious cars with alluring exterior and sumptuous interiors that make it a highly visible presence on the road. However, luxury is only one side of the Aston Martin. It is the build strength and staggering speed which makes it popular among its fanatical following